Cultural Framework Strategy
Preston – A Cultural City
Preston is a vibrant city, which celebrates its diversity and its longstanding cultural traditions.
It is a city that is not afraid to avoid conformity, and which persistently tests and innovates. From some of the oldest Caribbean Carnival and Preston City Mela events in the UK, to its gathering of over 30,000 people each Easter to roll their eggs down a hill, to the much-lauded Preston Model and its leading role in the industrial revolution, the city has pioneered and supported a different view of culture and regeneration and is a place of genuine innovation.
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